Safic-Alcan Brazil is expanding its presence at in-cosmetics Latin America 2026 with two dedicated stands for the Personal Care market. Through Sarfam and Colormix Especialidades — the group's local entities — Safic-Alcan brings together raw materials, formulations, new technologies and global partners under one guiding concept: Smart Beauty.
What is Smart Beauty?
Smart Beauty starts before the formulation stage — with how people actually live and what they expect from the products they use. It's not about chasing trends, but understanding why they matter and which real needs they answer.
It also means rethinking choices long seen as trade-offs: efficacy vs. sensoriality, performance vs. sustainability, single-function vs. multifunctional, long routines vs. minimalist ones. The answer lies in formulations that do more with less — combining benefits, simplifying routines, and balancing performance.
Smart Beauty in practice
At the show, Safic-Alcan will present developments built around new textures, multifunctionality and practicality — starting from a real consumer behavior or need, then translating it into formulation:
- Lightweight cosmetic bases combining sensoriality and hydration
- A fragrance gel spray pairing skin scenting with barrier care
- A temporary hair camouflage solution, adjustable by occasion
- Aqua Jelly textures — a futuristic take on familiar actives like hyaluronic acid
Raw material highlights
- Ectoin® natural (Bitop) — cellular protection, hydration and skin barrier reinforcement
- RM-Oleo PDRN — cellular regeneration, collagen stimulation and tissue repair; oil-based format for facial oils, serums and lip products
- Cherry Necta — natural, lipid-soluble, upcycled active with antioxidant action, scalp microbiome protection, lipid barrier restoration and redness reduction
Two stands, one vision
Two spaces, one goal: giving visitors access to a broader portfolio — combining Sarfam's and Colormix Especialidades' raw materials, technical expertise and market knowledge to support new development projects in the Brazilian cosmetics industry.