Loraine Lombardi: Head of Digital Marketing & Communications

Head of Digital Marketing & Communication – Safic-Alcan Group

Loraine Lombardi leads Digital Marketing and Communication at Safic-Alcan, with a strong focus on digital transformation, visibility, and performance-driven marketing in a B2B specialty chemicals environment.

With an international background and experience across multiple markets, she works at the intersection of strategy, technology and business, helping teams structure digital initiatives that support growth, improve customer experience and strengthen brand positioning.

“Digital only creates value when it serves business objectives and people — not tools for the sake of tools.”

Building structure, clarity and impact

At Safic-Alcan, Loraine’s role is to bring clarity and structure to complex environments: multiple industries, hundreds of suppliers, global teams and diverse levels of digital maturity.

Her work spans:

• digital strategy and governance

• marketing automation and CRM adoption

• content and SEO performance

• reporting and KPI definition for executive decision-making

She collaborates closely with local marketing teams, sales, IT and leadership, ensuring that digital initiatives remain pragmatic, measurable and aligned with business priorities.

A people-centric approach to digital transformation

For Loraine, digital transformation is above all a human challenge. Tools only deliver value when teams understand how — and why — to use them.

This belief drives her focus on:

• enablement and onboarding

• clear processes and shared standards

• making data understandable and actionable for non-digital profiles

“My role is to make digital usable, visible and meaningful — not intimidating.”

Beyond marketing: culture, knowledge and curiosity

Beyond her corporate role, Loraine has a deep interest in culture, history and knowledge transmission. She is particularly passionate about making complex subjects accessible, whether through digital content, storytelling or educational formats.

This curiosity shapes her approach to communication: precise, contextualised and always anchored in real-world use.

Why join Safic-Alcan?

For Loraine, Safic-Alcan offers a unique environment where expertise, trust and long-term vision are more than values — they are operational realities.

“If you like building things, connecting people and turning ideas into concrete impact, Safic-Alcan is a place where you can grow.”